Incase you weren’t already aware – Santa Cruz is the hub for all things awesome! From dining, to drinking, to shopping, Santa Cruz is a perfect spot to eat, drink and play! Whether you’re a visitor or a local, be sure to check out some of our favorite local spots in town!


Penny Ice Creamery – The reason this ice cream shop is so popular for tourists and locals is because of its variety of flavors and ice creams that are made entirely from scratch. 

Cremer House – In addition to fine-crafted ales, this bustling taproom + restaurant from our friends at Santa Cruz Mountain Brewing produces their own hot sauce, mustard and pickles for purchase.


Bonny Doon Vineyard – Vineyards have been a part of the Santa Cruz Mountains for over a century, but we doubt any vintner has been anything like Randall Grahm. This winemaker created an extraterrestrial “Booniverse” to feature his Rhone style wines. Don’t miss the exceptional ciders that can be found here!

New Bohemia Brewing Company – NuBo brings Old World lagers to sunny Santa Cruz after brewmaster Dan Satterthwaite honed his skills in traditional Bavarian brewery. Enjoy beers like their flagship On Point Czech Lager and the hophead fave, Whale of An Ale.


Agency – Named for a previous travel agency tenant of their new storefront on Pacific Avenue, Agency offers modern home furnishings with a unique West Coast flair. You’ll find products made in Santa Cruz including mod Daniel Wegner chairs and the shop owner’s own line of sleek plywood furniture.

Home/Work – This vibrant downtown shop is a hub for beautifully designed, local artisan goods. Discover lovely tableware from Sanny Ceramics, hammered brass jewelry from Sticks and Stones, hand block printed linens from Willow Ship, and Salt Roots Soaps’ gorgeous handmade bars named for destinations around the Monterey Bay.


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